Bushido - Jenseits von Gut und Böse

Bushido is a german rapper, probably the most famous one, and is about to release his tenth album called "Jenseits von Gut und Böse". He has been and still is one of the most controversial figures in the german music industry.
I personally don't like his music that much and I also don't think that Bushido is all about the music himself. I think he is a clever businessman though and he has made a lot of money with his music, merchandise and his person(be it fake or not). So it's interesting if he still can hold this up after over ten years in the game.
I'm interested in his next moves and I think even after all this time he still will have commercial success because it seems that he has everything planned out and under control.
His new album will be released on May 13 and he already has a single out called "Vergiss mich (feat. J-Luv)" which you can check out on the bottom of this post. He has famous producers on the album too, like DJ Premier and even Swizz Beatz, so I'm especially looking forward to these two tracks. I'm not too hyped for this single but it's still a solid song: